Carosello Show — Where Stories Sell Better Than Ads
Reviving the cultural spirit of Carosello with a phygital Advertainment XFormat. Cinematic storytelling, live interactions, and smart analytics — all in one immersive brand experience for Nexth iTV+ and Nexth Expo.
Concept — From Advertising to Advertainment
Carosello Show is a disruptive Advertainment XFormat that blends cinematic storytelling, interactive technology and experiential commerce. Brands become characters in short-form narratives — not interruptions, but meaningful moments that entertain, engage and convert.
Legacy Reimagined
We take the emotional storytelling of the original Carosello and reframe it for today’s phygital world — engaging audiences across screens and spaces.
Modular Episodes
Each episode is modular and adaptive — designed to live on Nexth iTV+, XHubs, Concept Stores, and live at Nexth Expo.
Audience as Participant
Real-time events, choices and interactive overlays let viewers shape the story, increasing emotional investment and conversion potential.
Why Stories Sell Better Than Ads
Emotion & Memory
Stories activate deeper memory pathways than standard ads. Emotions drive preference — a story remembered is a brand chosen.
Trust & Authenticity
By embedding brands into authentic narratives, Carosello Show builds long-term trust rather than generating short-lived attention spikes.
Story → Emotion → Trust → Conversion
A circular approach that puts human experience first, business results follow.
How Brands Participate
- Concept & Story Design — Co-create with Nexth Studio. We define the emotional arc and format (mini-series, talk, demo, micro-doc).
- Phygital Production — Film, live-record, and stage episodes for iTV+, inShop, XHubs, and Nexth Expo activations.
- Multi-channel Distribution — Nexth iTV+, Nexth.press, Nexth.city, Youtube, TikTok, Social platforms and audio channels.
- Expo Activation — Transform your stand into a live micro-show inside Nexth Expo for B2B & B2C impact.
- Measurement & Rewards — INXA AI+ Agent emotion analytics, Shartify Trust Rank, NNFT rewards and XSub performance tracking.
From Screen to Scene — The Phygital Experience
Each Carosello episode lives simultaneously online and offline. The audience can watch on Nexth iTV+, interact via overlays, scan QR codes in XHubs, and continue the experience live at Nexth Expo. It’s a continuous journey where emotion and action meet.
Online
Interactive streams, choice-driven episodes, instant shop-in-story links.
On-site
inShop, XHubs and XBooths become live stages where viewers become participants.
INXA AI+ Agent — Dynamic Storytelling Intelligence
INXA AI+ Agent is the real-time engine that reads audience emotion, sentiment and engagement — moment by moment. It shows which story beats resonate, recommends adjustments, and enables branching narratives that respond to the crowd.
What INXA Tracks
NNFT & XSub — Smart Commerce, Rewards, Ownership, Loyalty
NNFTs (Nexth Non-Fungible Tokens) and XSub memberships let viewers own moments, unlock rewards and access premium episodes. Every meaningful interaction can be rewarded — collectible experiences that drive retention and advocacy.
Collect & Reward
Viewers can mint NNFTs for special episodes, limited drops, or backstage access as proof of participation.
Subscription Smart
XSub analytics enable dynamic bundles, single-episode purchases, and cross-channel subscriptions.
Carosello at Nexth Expo
At Nexth Expo we replace static booths with micro-theaters and live storytelling stages. Brands perform short shows, host live tastings, run interactive demos and gather real-time trust signals — making trade shows human again.
Why it matters
Authentic storytelling performed live accelerates B2B decision-making and creates powerful B2C word-of-mouth.
Use Cases — Carosello in Action
Food & Beverage
Live chef stories, shoppable tasting moments, and local producer spotlights — turning tastings into narratives that sell.
Fashion & Design
Runway-meets-episode: collections told through characters, behind-the-scenes, and instant product discovery.
Travel & Lifestyle
Choose-your-journey episodes that convert curiosity into bookings, with integrated experience partners.
Measuring Impact
We focus on metrics that matter: engagement duration, emotional resonance, conversion pathways, and Brand Trust lift. INXA AI+ and XSub combine qualitative emotion data with transactional results.
Emotional Analytics
Heatmaps, sentiment flows and beat-by-beat insights.
Commercial Funnels
From watch → interact → shop → retain. We map each conversion path.
How to Join — Start Your Carosello Journey
Collaborate with Nexth Studio to design a Carosello episode, adapt existing campaigns into advertainment, or test pilot content in an XHub. We support concept, production, distribution and analytics.
FAQ
A: Yes — formats are modular and scalable. Small brands can start with short pilot episodes or joint showcases.
A: INXA AI+ Agent aggregates sentiment at cohort level, anonymizes PII, and follows strict privacy and consent flows.
A: NNFT = Nexth Non-Fungible Token. It’s a collectible/verifiable token used for smart commerce, rewards, tickets, and limited access tied to Carosello Show experiences.
Subscribe for Updates
Get news on upcoming Carosello episodes, submission deadlines, and Nexth Expo activations.